Friday, Dec 21 holiday break

Break time.....
Keep in mind the advertising project. We return on Wednesday, January 2. Your presentations, including the written component, are all due the following Monday, January7, at which point EVERYONE is responsible for turning this in, no matter if they are presenting that day.

Thursday, Dec 20 Newtown reflection

Advertising project choices:

Period 3
Cindy and Amanda   a new movie site
Jordan and Ryder  hair curler
Tara and Grace  nutella
Grace P and Olivia  chapstick
Leon promotional for a video
George and Jessica cereal dispenser
Chantel and Kierra  pinky weave
Donyel  "go away spray"
Cori and Dorothy- brush that makes hair grow
Brittany and Keith  jewelry
Shaquan and Quinton  model in a bottle
Hannah and Anna  graber

Period 6
Junwan and Shantel- make-up remover
Maeve and Shamira  cheerleader in a box
T.Y.  album promotional
Zach and Landon- skate shop
Ruth  butt pads
Kimicah and Terrille- ratchet pod
Becky hockey skates
Javaris and Janai  Dos
Nah Tivah and Kendall  disease detective
Joe mayonaise?
Elijah and Hannah   pencil
DeAnne and Erin  cosmetics
Sidnee and Briana  ratchet app for smart phones
Matt and Malikk- agricultural product

Period 8
Donald and Taquan  condomerie
Rosie et al    love potion
Arieanna, Linai and Jonatha- Zap it up
Gabby and Ty- "not here gear"
Christine- hair products
Mikeya- Japanese foods
Kaisaean- left handed products
Eysa and Sam and Meghan...juice

The tragedy last Friday has blanketed the news this week. The reporting of this event also gives us an opportunity to reflect on news coverage itself and how it is interwined with social media.

Please read the following article, noting some of the accuracies that were reported. In an essay of no fewer than 250 words, reflect upon the role of social media in journalism and to what extent its role contributes or hinders news reporting. This is due by midnight tonight.

Coverage Rapid, And Often Wrong, In Tragedy's Early Hours

  

by David Folkenflik

December 18, 2012 4:26 AM

Nearly everyone reported so many things wrong in the first 24 hours after the Sandy Hook shootings that it's hard to single out any one news organization or reporter for criticism.

Among the news outlets that wrongly reported major parts of the journalistic building blocks of "who, what, where, when, why and how," were CBS, the Associated Press, The New York Times and NPR — a veritable honor roll of the mainstream media. Many of the reports relied on unnamed law enforcement officials, typically federal, or even the vaguer "the authorities," in at least one instance.

“ [In any major story] there's going to be a massive, fast conversation on social media, and on Twitter in particular, trying to figure out everything they can about anyone whose name has appeared. And the idea the professionals have nothing to do with that conversation strikes me as a bad idea.

- Ben Smith, Buzzfeed

The citation of federal sources typically indicated the nature of the Washington and New York-based reporters doing the reporting, rather than the originating sources of information itself.
A Series Of Mistakes
Just before 3 p.m. on Friday, for example, Fox News told viewers that "cops" had identified the shooter as a 24-year-old man named Ryan Lanza. Not on the record, they hadn't, and it wasn't Ryan Lanza. CNN went a step further, quoting a federal law enforcement official who told the network's John King that Ryan Lanza was "not a stranger to the school."
There is currently no known evidence linking the actual shooter –- Ryan's younger brother Adam -– to the school. On MSNBC, reporters told viewers that the shooter's apartment in Hoboken, N.J., was being searched by police (again wrong — it was Ryan's apartment) and that he walked into his mother's kindergarten class and fatally shot her there before murdering her students.
In fact, local police soon enough announced, on the record, that Lanza's mother, Nancy, was killed at her home; school officials said she did not teach kindergarten, nor any grade or course at the school; that she did not work there nor did they have record that she was a volunteer. As a result, the principal did not admit the shooter inside the campus because he was known to her, as was wrongly reported by various outlets. Police later said he had physically forced his way inside.
Another report that Adam Lanza had confronted teachers the day before the shooting proved equally mistaken.
It was journalistic bedlam.
Some news outlets signaled their mistakes and that stories were shifting; others glossed over them with updated information, as though they had held the facts all along. But it led to a dizzying sense of impermanence to any description of what had actually transpired.
"A guy was misidentified as a mass murderer," said Ben Smith, editor-in-chief of BuzzFeed, which straddles the worlds of traditional news outlets and social media platform. "That's horrendous."

BuzzFeed relied on reporting from CNN and other outlets identifying the wrong brother, Ryan, as the killer and then took the additional step only now possible: its staffers chased down his picture and postings on his Facebook page and to slap his own image and words on the site — it was not alone in doing so.

The New York Times' public editor, Margaret Sullivan, argues in a blog post containing a staggering rundown of the paper's errors that its journalistic missteps were driven by the push to meet the speed of expected social media platforms.

A Change In Consumption, Not Coverage
For many journalists, the misguided stories fall under the rubric of the "fog of war" -– the truism that first reports amid chaos are likely to be the least accurate. It's true, and yet cloaks many a journalistic sin over the years. But even in the pre-Internet age, journalists have also been badly mistaken.
In just one of many examples, all three broadcast television networks reported that then White House Press Secretary James Brady had been killed in the assassination attempt on President Reagan. He survived and became one of the nation's leading gun control advocates.
In this case, the stories were off the mark, but reporters didn't make them up. By all indications, law enforcement officials offer mistaken leads in many cases to reporters they knew for years, yet news organizations chose not to wait until such factual material was confirmed on the record.
Buzzfeed's Ben Smith has worked in the past for more conventional outlets such as the Indianapolis Star, the New York Daily News and Politico. He said coverage of such crises has not changed, but the way in which reporters construct it and readers and viewers consume it has. Now, he said, the assemblage of the news is playing out in full view and in real time.

Wednesday, Dec 19 advertising project

Note: as with the interview projects, please make sure that you have your partner's e-mail, facebook, phone, etc and make detailed arrangements for completing the project.

By the end of class today, I need to know who is partnering, or if you are working independently and what you are advertising. This may be an existing product or place...or something imaginative.

Advertising Project: In groups of two,or independently (choose a respo you will design your own commercial to perform live in front of the class on Monday / Tuesday / Wednesday, January 7, 8 and 9. You may advertise a product of your choice, or create your own product. If you create your own product, you must explain what that product is, what it does, who uses it, etc. in your final script.

After you have decided on a product, consider who your target audience will be and keep this in mind as you begin to write your commercial. The commercials must be one minute long and memorized or filmed.  They must include at least two of the persuasive techniques we have analyzed. Refer to the blog for a list of these techniques. Your commercial must also include music and/or sound effects, using the knowledge you gained of media production techniques.  See information below.

Written part of the project
Aside from your performance you must hand in a script of your commercial, including…1. -The dialogue, including stage directions (i.e. boy walks in with Snickers in his hand)
2. -Your target audience
3. -The two persuasive techniques you chose to use and how exactly they were used, as well as the rhetorical techniques used (ethos, logos, pathos)
4. -The music that is included and when it is cued
5. -The lighting, framing, color, etc. that would occur if this really appeared on television
6. -A description of your product if you have created your own
You will be graded on:-Use of persuasive techniques
-Use of media effects (music and/or sound effects)
-A script that includes your target audience, the techniques you have chosen, and your dialogue
-Memorization of your commercial

-Timing- you have only one minute.

And you will receive a rubric to grade your partner. This will count as a test grade.

You may film your commercial or perform live. Plan accordingly. If your partner is not here, you'll need to adapt.

DUE AT THE END OF CLASS TODAY:

A synopsis of your project, which will include who you are partnering with- if any one- and what product you are advertising. I'm putting this in as a classroom participation grade. Anything not received by the end of class is a 0


Production Techniques
I am not testing you on these; however, you are responsible to understanding these techniques and incorporating them into your projects. As well, how you specifically employ them will be written out in your project analysis.
Before you start on your project I wanted to give you some information on the different production techniques used in creating an advertisement. We have covered the rhetorical devices of ethos, logos, and pathos, as well as various persuasive techniques. The media effects in an advertisement can convey just as much meaning, though, and it is important for us to understand these production techniques in order to separate style from substance and determine how we are being persuaded. Advertisers use the power of visual elements when selling their product. A message can be delivered through the music, color, or framing of the shots.

1. camera angle: angle at which the camera is positioned during a shot; high-angle shots make a product look small, while low-angle shots make a product appear larger
2. color: used to convey meanings, associations, or feelings; for example, the color white is often associated with purity, while red is associated with warmth and energy
3. copy: printed text in advertisements; copy can include catchy phrases, factual information, or persuasive language intended to have an emotional impact
4. editing: selection and arrangement of camera shots for a TV ad; each shot is selected and arranged to create a persuasive effect
5. framing: position of a product and objects within the “frame” of a screen or an image; arrangement of objects can convey ideas and relationships
6. layout: design and arrangement of the text and visual elements in a print ad; advertisers consider the size of visuals; amount of copy; and placement of the product, logo, and slogan
7. lighting: deliberate use of light and shadow to create mood or suggest certain feelings; for example, ads for greeting cards often use soft lighting and no shadows to match the warmth and happiness that cards bring to recipients
8. slogan: memorable phrase used in a series of ads; viewers remember the slogan and associate it with the product
9. special effects: computer-generated animation, manipulated video images, and fast and slow motion used in TV ads; special effects are often used to capture viewers’ attention or make products look more exciting
10. jingle: short, catchy tune used in TV and radio ads; usually mention the product name or its benefits; effective jingles remain in people’s memories long after the ad is over, and some become part of popular culture.
11. music: popular songs or original compositions created specifically for an ad or a product; advertisers select music that will enhance the image of the product or appeal to the target audience; for example, classical music can convey a sophisticated image
12. sound effects: sounds added to ads during the editing process, such as the sound of crunching potato chips or the bubbling sound of soda being poured; effect is to make viewers thirsty or hungry for the product
13. voice-over: unseen commentator or narrator of a TV ad or radio spot; sometimes, actors with memorable voices deliver the voice-overs for ads

Tuesday, Dec 18 interview times for Wed

SCHOOL OF THE ARTS

CLASS OF 2013

NAME	Time	Interviewer
Adams,Ty	2:25	Lisa Mckay
Amoabin, Kojo	2:25	Brad Schillings
Archer, Anastascia M.	2:25	Marlene Whitmore
Bahr, Jaika - Exchange
Bergeron, Evan	2:25	Brendon Shay
Best, Anastacea	2:25	Casey O’Mara
Blaszczak, Malgorzata	2:25	Brian Jones
Boyle, Angela	2:10	Sgt. Notaro
Brinkley, Briyanna S.	2:25	Sgt. Simms
Brown, Jaseya D.	2:25	Jackie Brown
Burroughs, Arieanna J.	2:25	Kyle Wright
Calloway, Paige	2:25	Kristen Larsen
Cibulka, Maeve	2:25	Sgt. Notaro
Ciccaglione, Darryl	2:25	Allison Bosworth
Clemente, Eleonora	2:25	Johnathan Perkins
Collazo, Dyanette	2:25	Linda Locastro
Collins, Tyler  (SWW/SOTA)	3:15	Sgt. Simms
Cotto, Cori	2:25	Carlos Leal
Cotton, Erin C.	2:25	Officer Santana
Crandall, Harrison	2:25	Jim Belair
Crespo, Anthony	2:25	Judge Elliot
Crespo, Michael	2:25	Sandra Mayer
Crocker, Elijah D.	2:25	Erin Graupman
Cuddy, Augustus	2:10	Steve Lamorte
Davis-Higdon, Jasmine	2:25	Phyllis Kloda
Debes, Landon	2:25	Steve Lamorte
Delfaus, Monica	2:55	Judge Elliot
Dello Iacovo, Chiara – Exchange
Dixon, Yaundrell	2:55	Johnathan Perkins
Dorman, Kendall D.	2:55	Officer Santana
Drewery, Jhatisha	2:55	Georganson Anslum
Duval, Kayla	2:55	Steve Lamorte
Eaton, Ryder	AB
Elawad, Mawia	2:55	Brendon Shay
Elliott, Esther G.	2:55	Jackie Brown
Everett, Reylanda	2:55	Sgt. Simms
Feldman, Madeleine	2:10	Carlos Leal
Feliciano, Jonathan	2:55	Jim Belair
Felton, Teeandra	2:55	Erin Graupman
Florence, Imani	2:55	Casey O’Mara
Forrest, Shantel	2:55	Sgt. Notaro
Fowler, Demetris	2:55	Brian Jones
Fox, Victoria	2:55	Phyllis Kloda
Frank, Jeremiah	2:55	Kristen Larsen
Fulton, James	2:55	Sandra Mayer
Gainey, Deanne A.	2:55	Kyle Wright
Gamble, Keith	2:55	Allison Bosworth
Ge, Junwan	2:55	Marlene Whitmore
Giddens, Desire	2:55	Brad Schillings
Gleason, Anna T.	2:55	Carlos Leal
Gombert, George	2:55	Lisa Mckay
Gonzalez, Ivan J.	2:25	Sylvia Cooksey
Gonzalez, Mariah	3:30	Steve Lamorte
Gray, Christina	3:30	Brian Jones
Gray, Janai	3:30	Kyle Wright
Greenaway, Kerri	3:30	Johnathan Perkins
Greene, Sontrice	3:30	Officer Santana
Hammond, Cassidy	2:10	Allison Bosworth
Hamzabegovic, Elmedin	3:30	Sgt. Notaro
Hardaway, Samantae	3:30	Sgt. Simms
Hardaway, Taquan S.	3:30	Jackie Brown
Harris, Camri A.	3:30	Casey O’Mara
Hayes, Angelique C.	3:30	Phyllis Kloda
Herring, Rebecca	3:30	Marlene Whitmore
Hess, Rafael	3:30	Lisa Mckay
Holloway, Quianna	3:30	Casey O”Mara
Hongbo, Jiang (Bill)
Howard, Terrille	3:30	Jim Belair
Jackson, Deja	3:30	Erin Graupman
Jackson, Donyel D.	3:30	Goerganson Anslum
Jaeckel-Rizzo, Zachary	3:30	Kristen Larsen
James, Ondia	3:30	Brendon Shay
Johnson-McDonald, Bennie	3:30	Sandra Mayer
Jones, Briana	3:30	Judge Elliot
Jones, Darren D.	3:30	Brad Schillings
Jones, Miya	3:45	Johnathan Perkins
Jones, Payeton	3:45	Lisa Mckay
Julia, Gabriela	3:45	Phyllis Kloda
Kalia, Shannon	3:45	Brendon Shay
Keller, Alyssa	3:45	Judge Elliot
Kelly, Austen G.	3:45	Goerganson Anslum
Klaver, Hannah	2:10	Casey O’Mara
Landers, Rosemarie	3:45	Jim Belair
Langill, Brandon	3:45	Casey O’Mara
Lawson, Ashley	3:45	Steve Lamorte
Leach, Shaquan M.	3:45	Brian Jones
Lewis, Kendal	3:45	Allison Bosworth
Lewis, Nicole E.	3:45	Brad Schillings
Lewis, Shawndel II	3:45	Jackie Brown
Lin, Leon	3:30	Allison Bosworth
Logan, Joshua	2:10	Adele Fico
Lopata-Linn, Grace	3:45	Kyle Wright
Maldonado, Thalia	3:45	Officer Santana
Mangiaracina, Brian	3:45	Sgt. Simms
Marshall-Hosier, Kechiera	AB
McBride, Hailey	3:45	Allison Bosworth
McClain, Shamira	3:45	Carlos Leal
McCrea, Malik T.	3:45	Kristen Larsen
McDonald, Sidnee	3:45	Erin Graupman
McGee, Lynae	3:45	Marlene Whitmore
McLamore, Brittany	3:15	Phyllis Kloda
Mealing, Kierra	3:15	Brian Jones
Mimande-Delorm, Heather	3:15	Brendon Shay
Mitchum, Tevyn	3:15	Lisa Mckay
Moellering, Claudia	3:15	Georganson Anslum
Mohamed, Eysa	3:15	Judge Elliot
Morales, Steven	3:15	Brad Schillings
Morgan, Chantel	3:15	Erin Graupman
Moss, Kamaran	3:15	Steve Lamorte
Mottler, Justine	INCOMPLETE
Narvaez, Alexa	3:15	Johnathan Perkins
Nesmith, Mia	3:15	Marlene Whitmore
Nguyen, Jessica N.	AB
Northrup, Benjamin	3:15	Sandra Mayer
Nugent, Jevon	AB
Ortega, Yajaira	2:25	Adele Fico
Ortiz-Hopkins, Demandre D.	3:15	Carlos Leal
Otchych, Yuliya	3:15	Kyle Wright
Owens, Stephanie	3:15	Officer Santana
Parker, Grace	3:15	Allison Bosworth
Perez, Christine	3:15	Sylvia Cooksey
Pickney, Leonard	3:15	Kristen Larsen
Pilgrim, Tevon	DINICOLA
Polcyn-Evans, Jordan	2:10	Judge Elliot
Purdie, Devon (SWW)	--------------	---------------	------------
Purdie, Devren (SWW)	--------------	---------------	------------
Rapoza, Matthew	2:10	Sylvia Cooksey
Rebholz, Meghan	3:15	Jackie Brown
Roberson, Kimicah	3:30	Sylvia Cooksey
Rodriguez, Carlos	3:15	Jim Belair
Rollins, Angela	ab
Roseboro, Kaisean J.	3:45	Sylvia Cooksey
Ross, Nah’Tivah	2:40	Lisa Mckay
Rowley-Brack, Ronald	2:40	Brad Schillings
Rubingu, Jean	2:40	Sgt. Simms
Rugg, Taylor	2:40	Erin Graupman
Sabastro, David	2:40	Sandra Mayer
Sanders, Jade	2:40	Georganson Anslum
Saunders, Amanda	2:40	Phyllis Kloda
Scardino, Joseph	2:40	Casey O’Mara
Scheib, Samantha	2:55	Sylvia Cooksey
Schneider, Tara	2:25	Georganson Anslum
Schuler, Derek	2:40	Jim Belair
Scott, Aaron	2:40	Marlene Whitmore
Scott, Sharon	3:30	Carol Ziegler
Smith, Jalen	2:40	Officer Santana
Smith, Quinton	3:15	Adele Fico
Swan, Charmeka	3:15	Carol Ziegler
Taylor, Jaquazia	ab
Teitsworth, Emily	2:40	Brian Jones
Terry, Terrance	2:25	Carol Ziegler
Thompson, Taquesha	2:40	Carol Ziegler
Tiet, Zoe	2:10	Officer Santana
Titus, Caneia	2:40	Kristen Larsen
Torres, Natazia	2:10	Carol Ziegler
Tramel, Javaris	2:40	Johnathan Perkins
Truitt, Malikk	2:40	Linda Locastro
Truong, Cindy	2:10	Kyle Wright
Turner, Donald	2:10	Jackie Brown
Twyman, Brianna A.	2:10	Johnathan Perkins
Vazquez, Bryan	3:45	Sgt. Notaro
Vongxay, Jessica	2:10	Brad Schillings
Walker, Carolyn	2:10	Georganson Ansulm
Walters, Timothy	2:10	Sgt. Simms
Walton, Ruth	2:10	Erin Graupman
Weatherspoon, Linai	2:10	Linda Locastro
Webb, Mikeya	2:10	Brendon Shay
White, Chaunsy	2:10	Sgt Notaro
White, Kaela	2:10	Brian Jones
Williamson, Dontaee	2:10	Jim Belair
Willow, Elijah	2:10	Phyllis Kloda
Wiltse, Charlotte	2:10	Kristen Larsen
Wood, Olivia	2:10	Marlene Whitmore
Wright, Dorothy	2:10	Lisa Mckay
Zuegel, Hannah	2:10	Sandra Mayer
Willis, Michael	2:55	Carol Ziegler