Yesterday at the end of indentifying the sponsors, I asked you to give an analysis as to the target audience of these more creative ads. Although there were many excellent responses, one of your classmates expressed it ideally:
On Monday, you have a definitions test on the 11 advertising techniques that were listed yesterday and again on this blog. The following are on a field trip this Monday. If you will not be in class, the expectation is that you will take the test either prior to leaving for the field trip or 8th period. This may be done before school, first, second or 9th period in the library.
These advertisements are geared towards individuals between the ages of 18-35. I came to this conclusion because of the images used in the advertisements had an adult nature to them, but in a way were still immature. Children would not be able to understand some of them and older people would find some of them quite disturbing.
note also that some folks observed the artistic sophistication that would attract those with more disposable income and kudos to the individual who observed the metaphorical aspect.
note also that some folks observed the artistic sophistication that would attract those with more disposable income and kudos to the individual who observed the metaphorical aspect.
On Monday, you have a definitions test on the 11 advertising techniques that were listed yesterday and again on this blog. The following are on a field trip this Monday. If you will not be in class, the expectation is that you will take the test either prior to leaving for the field trip or 8th period. This may be done before school, first, second or 9th period in the library.
Field trip participants: Matt Rapoza, Sidnee McDonald, Dorothy Wright, Juwan Ge, Keith Gamble, Brittany and Briana Jones, Arieanna, Kendal, Jenai, Javaris, Taquan, Shamira, Cindy and Becky
Slogans in Advertising When well-used and oft-repeated, a slogan can become part of the fabric of a brand. But how do you build a strong connection between slogan and brand? It’s not simply a matter of tacking a slogan onto an ad, because an ad with a slogan isn’t necessarily more effective than an ad without one. A slogan that is merely an endline or sign-off to an ad is unlikely to make a contribution to the success of either the advertising or the brand; the creative must integrate the brand and slogan in such a way that the slogan can strengthen branding, or have some other effect.
Have some fun. Open up a word document and see if you can identify the product associated with the slogan.
These are due in class today. No extension.
Foods and Beverages
♦ Makes hamburgers taste like steakburgers
♦ Eaters, start your orders
♦ Good to the last drop.
♦ Have it your way.
♦ Is it in you?
♦ Love it for life
♦ No rules, just right.
♦ Think outside the bun.
♦ We're cooking now.
Clothing and Fashion
♦ A diamond is forever.
♦ Because you're worth it.
♦ fcuk advertising.
♦ I am what I am.
♦ Impossible is nothing.
♦ Just do it.
♦ The mark of a man
♦ The jeans that built America
♦ There's a bit of the west in all of us.
Automobiles
♦ Born to perform.
♦ Break through
♦ Eye it - try it - buy it!
♦ Designed for living. Engineered to last.
♦ It's not your father's Oldsmobile anymore.
♦ Inspiration comes standard
♦ Zoom-Zoom.
Electronics, Broadcasting, Communications
♦ 1000 songs in your pocket.
♦ Always low prices. Always
♦ Acquire, manage and listen.
♦ Do you have the bunny inside
♦ Get more
♦ Game on. And on. And on.
♦ How many bars do you have?
Today we will continue analyzing advertisements for persuasive techniques. Rather than looking at ethos, logos, and pathos, though, I have posted a list of more specific techniques companies use to persuade consumers. (you will be employing some of these in your own commercials.) They use anything from the bandwagon technique (making you feel like everyone else is buying the product) to product comparison (comparing their product to an inferior product) to humor (focusing on making the audience laugh). I have tried to provide a variety of commercials that meet several of these techniques. Please look at all ten commercials to view and analyze. Much like earlier in the week, you will focus on the message, the target audience, the persuasive techniques used (from the list), and the effectiveness of the ad.
This is due by the end of class on Tuesday, December 18. Open a word document and look at the following commercials. Answer the following questions for each: 1. What is the message? 2. What is the target audience? What within the commercial supports your response? (Be specific as to objects, lighting, music, individuals, setting, etc.) 3. What techniques, as listed above, are used and how exactly within the commercial? Use specific details / language to support your choice.
If you got this far, here are the
correct responses for the slogans
Foods and Beverages
♦ Makes hamburgers taste like steakburgers A-1
♦ Eaters, start your orders. ~ Chipotle
♦ Good to the last drop. ~ Maxwell House Coffee
♦ Have it your way. ~ Burger King
♦ Is it in you? ~ Gatorade
♦ Love it for life. ~ Dannon Yogurt
♦ No rules, just right. ~ Outback Steakhouse
♦ Think outside the bun. ~ Taco Bell
♦ We're cooking now. ~ Denny's
Clothing and Fashion
♦ A diamond is forever. ~ DeBeers
♦ Because you're worth it. ~ L'Oreal
♦ fcuk advertising. ~ French Connection United Kingdom
♦ I am what I am. ~ Reebok
♦ Impossible is nothing. ~ Adidas
♦ Just do it. ~ Nike, Inc.
♦ The mark of a man. ~ Old Spice
♦ The jeans that built America. ~ Lee
♦ There's a bit of the west in all of us. ~ Wrangler
Automobiles
♦ Born to perform. ~ Jaguar
♦ Break through. ~ Cadillac
♦ Eye it - try it - buy it! ~ Chevrolet
♦ Ford. Designed for living. Engineered to last. ~ Ford
♦ It's not your father's Oldsmobile anymore. ~ Oldsmobile
♦ Inspiration comes standard. ~ Chrysler
♦ Zoom-Zoom. ~ Mazda
Electronics, Broadcasting, Communications
♦ 1000 songs in your pocket. ~ Apple iPod
♦ All the news that's fit to print. ~ The New York Times♦ Always low prices. Always. ~ Wal-Mart
♦ Acquire, manage and listen. ~ Apple Computer
♦ Do you have the bunny inside? ~ Energizer Max
♦ Get more ~ T-Mobile
♦ Game on. And on. And on. ~ Apple iPod Touch
♦ How many bars do you have? ~ AT&T Wireless
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