welcome back--advertising project continued

Seniors,
This is the last furlong of your fundamental, educational years; such possibilities await. As a way to remind you to be mindful to make wise choices- and share an Austrailian safety commercial-advertising tie-in- take a look at the following:   you'll need earphones
http://www.youtube.com/watch?v=IJNR2EpS0jw

You should have been seriously thinking about how you want to organize, write and present your advertising project. I've copied below the original assignment from the blog that was posted on the Wednesday before the break. Everyone has made a selection; however, if there are changes, I need to know.
Take a few minutes to review the assignment. Now is the time for any questions, concerns or jokes.

Advertising Project: In groups of two,or independently, you will create your own commercial to perform live or show in front of the class on Monday / Tuesday / Wednesday, January 7, 8 and 9. You may advertise a product of your choice, or create your own product. If you create your own product, you must explain what that product is, what it does, who uses it, etc. in your final script

After you have decided on a product, consider who your target audience will be and keep this in mind as you begin to write your commercial. The commercials must be one minute long and memorized or filmed. They must include at least two of the persuasive techniques we have analyzed. Refer to the blog for a list of these techniques. Your commercial must also include music and/or sound effects, using the knowledge you gained of media production techniques. See information below.

Written part of the project
Aside from your performance you must hand in a script of your commercial, including…

1. -The dialogue, including stage directions (i.e. boy walks in with Snickers in his hand)
2. -Your target audience
3. -The two persuasive techniques you chose to use and how exactly they were used, as well as the rhetorical techniques used (ethos, logos, pathos)
4. -The music that is included and when it is cued
5. -The lighting, framing, color, etc. that would occur if this really appeared on television
6. -A description of your product if you have created your own
You will be graded on:-

Use of persuasive techniques
-Use of production techniqus SEE BELOW (music and/or sound effects)
-A script that includes your target audience, the techniques you have chosen, and your dialogue
-Memorization of your commercial

-Timing- you have only one minute.

And you will receive a rubric to grade your partner. This will count as a test grade.

You may film your commercial or perform live. Plan accordingly. If your partner is not here, you'll need to adapt.

Production Techniques
I am not testing you on these; however, you are responsible to understanding these techniques and incorporating them into your projects. As well, how you specifically employ them will be written out in your project analysis.
Before you start on your project I wanted to give you some information on the different production techniques used in creating an advertisement. We have covered the rhetorical devices of ethos, logos, and pathos, as well as various persuasive techniques. The media effects in an advertisement can convey just as much meaning, though, and it is important for us to understand these production techniques in order to separate style from substance and determine how we are being persuaded. Advertisers use the power of visual elements when selling their product. A message can be delivered through the music, color, or framing of the shots.

1. camera angle: angle at which the camera is positioned during a shot; high-angle shots make a product look small, while low-angle shots make a product appear larger
2. color: used to convey meanings, associations, or feelings; for example, the color white is often associated with purity, while red is associated with warmth and energy
3. copy: printed text in advertisements; copy can include catchy phrases, factual information, or persuasive language intended to have an emotional impact
4. editing: selection and arrangement of camera shots for a TV ad; each shot is selected and arranged to create a persuasive effect
5. framing: position of a product and objects within the “frame” of a screen or an image; arrangement of objects can convey ideas and relationships
6. layout: design and arrangement of the text and visual elements in a print ad; advertisers consider the size of visuals; amount of copy; and placement of the product, logo, and slogan
7. lighting: deliberate use of light and shadow to create mood or suggest certain feelings; for example, ads for greeting cards often use soft lighting and no shadows to match the warmth and happiness that cards bring to recipients
8. slogan: memorable phrase used in a series of ads; viewers remember the slogan and associate it with the product
9. special effects: computer-generated animation, manipulated video images, and fast and slow motion used in TV ads; special effects are often used to capture viewers’ attention or make products look more exciting
10. jingle: short, catchy tune used in TV and radio ads; usually mention the product name or its benefits; effective jingles remain in people’s memories long after the ad is over, and some become part of popular culture.
11. music: popular songs or original compositions created specifically for an ad or a product; advertisers select music that will enhance the image of the product or appeal to the target audience; for example, classical music can convey a sophisticated image
12. sound effects: sounds added to ads during the editing process, such as the sound of crunching potato chips or the bubbling sound of soda being poured; effect is to make viewers thirsty or hungry for the product
13. voice-over: unseen commentator or narrator of a TV ad or radio spot; sometimes, actors with memorable voices deliver the voice-overs for ads